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Successful Signs Rely on Successful Locations
Like any form of advertising, market research is essential when considering signs. The placement of your signs will dictate whether or not they are successful and even the best signs can fail if they are placed in the wrong locations. Vital Signs works hard to help you find the best locations for all of your signs because we care about our clients. The first task is to look at your target market. What is your sign trying to accomplish? Typically, signs for restaurants and the food service industry are placed on long stretches of major highways because this is when consumers are hungry and more likely to stop to eat. In this instance, a business learns to understand the needs of its consumers when it thinks of potential locations for its signs. Toronto just recently had its municipal elections. Littered throughout the city were numerous campaign signs for the various candidates. Once again, location played an important part. You didn’t see any campaign signs in areas where candidates knew they wouldn’t score any votes. Instead, they were plastered throughout neighborhoods that were likely to vote for them, in an effort to entice other members of those communities to vote in their direction. Location and strategy are synonymous when it comes to signs. Finding the right location is an important strategy, and a powerful strategy is to find an ideal location. Finding a proper balance is essential. That is why we are here. We have the experience and we know what works. Vital Signs creates visually appealing signs that will significantly increase the return on investment for your business. We offer our signs to clients in Toronto, Markham, Newmarket, Thornhill, and throughout the entireGTA. If you have any questions about our products, services, or our company, please feel free to contact us...
read moreThe Many Different Faces of Outdoor Signs
Finding the right outdoor signs to carry your brand is not an easy task. Every company wants to ensure that their brand is properly represented through their outdoor signs. Vital Signs understands the nature and purpose of outdoor signs and it is our goal to help you understand the different types available. What is the purpose of your outdoor signs? Are they directly advertising your business, providing instructions or clarity, or acting as a branding element or placement sign? Outdoor signs can incorporate many of those elements into their design, but each one should have a core goal. If your outdoor signs are purely promotional, you must focus on your products and services. Tell customers what you offer and convince them to throw their money at your product instead of your opponents. If your sign is instructional in nature, it should include specific directions. Maybe your outdoor signs are telling consumers where your business is located or it could be providing interior directions for a business that is located on a large property. Are your outdoor signs trying to provide clarity? The message must be visible, legible, and to the point. Consumers do not want to read walls of text. They do not have time for this and they are not interested. There are many popular outdoor signs that we offer. Some of the designs that we carry are fascia signs, shop front signs, industrial signs, directional signs, illuminated signs, post and panel signs, monolith signs, plaques, and A-boards. The possibilities are limitless when you advertise your business outdoors. Vital Signs offers outdoor signs to interested clients in Toronto, Concord, Brampton, and through the entireGTA. If you have any questions about our products or services, please feel free to contact us. We would be more than happy to answer them....
read moreConquer the Night with Neon Signs
Toronto is a busy city and there are many businesses that are trying to capture your attention. Its 11 p.m. and you are walking through Chinatown. You’ve decided that you are hungry and you are now looking for a restaurant to eat at. Wasting no time, you scan the street for a suitable eatery. All of a sudden, you are drawn to a particular restaurant that happens to be featuring neon signs. The bright lights of the neon signs stimulate your eyes and make that restaurant more appealing than its competitors who relied on typical light board or basic unlit signage. Vital Signs wants you to understand the importance of neon signs as a form of night time advertisement. In the previous example, the flashy nature of neon signs prevailed. They are a classic form of advertisement for your business; they are colorful, full of personality, and long lasting. Neon signs come in many forms and they are capable of representing your business in a wide variety of ways. The days of simple text neon signs are over. Now, neon signs are much more complicated, artistic, and creative in style. We strive to create amazing neon signs that suit the unique personality of your business. After all, it is your brand that you are representing and it is important that all forms of signage adhere to the needs of your business. Vital Signs has been working with neon signs for many years. We enjoy this signage format and we feel that you will too. We offer our signage solutions to businesses in Toronto, Mississauga, throughout Southern Ontario, and all of the GTA. If you have any questions about our extensive range of products and services, please feel free to contact us. We would be more than happy to answer any questions that you may...
read moreThe Importance of Maintaining Your Signs: Avoiding Common Sign Failure
As wonderful as signs are, they wear down with age, and can lead to some embarrassing situations for a business. Staying on top of sign maintenance is important, and it will help a business mitigate potential public embarrassment. Vital Signs provides sign creation and maintenance services. Broken Down Signs Are you using a backlit sign? What happens if the bulbs burn out? Using Blockbuster Video as an easy example, a few burnt out light bulbs could lead to a situation where your company sign reads “Bloc us Video” instead of “Blockbuster Video.” If your business offers the best glasses in town, well, you can imagine where that sign is heading in this hypothetical situation. Broken down signs are embarrassing and easily avoided. If a bulb is close to burning out, change it. If a letter has fallen down from a sign, replace it. Do not cut corners on the maintenance of your signs. Fixing the Supports for Your Signs Other situations are unavoidable. An angry teenager grabs a bat and smashes the supports on your signs. There is nothing you can do to prevent this, but there is a lot you can do to fix the situation. Replace the supports and ensure that your signs continue standing and advertising your business at every opportunity. Overstuffing Your Signs Another common failure companies make with their signs is their need to cram too much information into the sign. Consumers only have seconds to spare when engaging with your signs. Avoid writing a book, and instead, compel them with a short sentence and stimulating visuals. The famous expression too long, don’t read applies to signs and you should always follow it. Vital Signs is committed to providing companies throughout Toronto, Markham, Newmarket, Thornhill, and the entire GTA with high quality signage solutions. If you have any questions about our company, please feel free to contact us...
read moreThe Elements of Bad and in-Effective Sign Design
There are many factors of the sign design process that can make or break your signage. Understanding the ins-and-outs of sign design is important if you want your signs to be effective and compelling. Vital Signs has a lot of experience working with the sign design process and we are confident that we can help your business develop the perfect signs for your brand. A lot of signs may possess numerous facets of successful sign design. Yet, they fail because of their placement. Sign location is an essential component that directly dictates whether a sign is successful or not. If you have the best sign every created, but you place it behind a tree, no one will ever see it. Thus, your entire investment into the sign design process is lost and it provides little to no return on your investment. Color plays an important part in sign design. For example, a poorly designed sign may use an aqua background with green or yellow text. Anyone who dares look at that sign will suffer from burning eyeballs as they try to decipher the hidden message. Colors are stimulating and engaging, so choosing the right ones is a critical step in the sign design process. Clutter is another common mistake that companies make. Simplify your message. You cannot and should not fit the entire motto and message of your company on your sign. Sum it all up in one sentence or a few words. Your sign is designed to bring a customer in, not to tell your entire story. Finally, understand your climate. If you live in a wet climate, you must protect your signs from the weather and if you live somewhere windy, you must ensure that your signs are strongly secured to the ground or wall. Vital Signs excels in all aspects of sign design. We have been helping businesses in Toronto, Thornhill,Richmond Hill, and the entire GTA design their signs for many years. If you have any questions, please feel free to contact...
read moreHow to Create Influential Signs through the Process of Sign Design
Sign design is similar to any other form of design. There are certain elements which must be carefully crafted if a sign is to work as intended. Vital Signs understands both the conceptual and practical aspects of the sign design process and we want to pass this knowledge onto you. One of the most important aspects of sign design is color. Color draws the eyes in. It is important to create compelling visuals that will command the attention of your customers. For example, when you think of Apple, you think of white or for Starbucks, green. Sign design is about taking colors your customers are familiar with and creating a sign that engages them in a beneficial way. Consumers recognize brands by their colors. Once you have selected the proper colors, the next major step in the sign design process is to create a sign that consists of powerful contrast and readability. A sign must have a background and foreground that complement each other. Generally, this is accomplished through the use of a solid background and a noisy foreground. The result is a sign that has a flashy message that benefits from a background that makes the message readable. Lastly, if you want to succeed at sign design, think of size. Size is everything in the signage industry. If your sign is too small, you may alienate certain demographics. Finding the right size will make the difference between whether or not your sign is successful at conveying your message or unsuccessful. It’s not hard to guess which side of the fence you want to be on. Find the right size during the sign design process. Vital Signs excels at sign design. We offer our services to clients in Toronto, Thornhill, Richmond Hill, and throughout the entire GTA. If you have any questions, please feel free to contact us. We’d be happy to help you create the perfect sign for your business....
read moreThe Impact of Neon Signs
The technology behind neon signs was invented in 1898, but it was popularized through the early 20th century. In the 1920s, neon signs brought cities alive, never before had such a vibrant form of signage been seen. Neon signs captivated entire populations and this is the reason why they are still popular to this day. Vital Signs loves working with neon signs and we believe that they are valuable. Every major city center features neon signs in some way. Think of Hong Kong, the city is blooming with light, and hanging from almost every single building are neon signs. The same can be said for Times Square throughout the history of New York. Neon signs offered businesses a method to compete with each other; it became a contest for companies to create the largest and grandest neon signs in their large-scale advertising wars. Even today, we still see neon signs. They are popular because of their nostalgic feel and because they still provide many benefits. Neon can be seen during both day and night. However, at night, it stands out the most. It also has a fairly reliable lifespan. Sadly, a myth regarding the short lifespan of these signs has always existed, but it is entirely untrue. If a business is looking to create an image, or they want to tap into the potential of neon, it is limitless, and we highly recommend it. Vital Signs has been working with neon for over 20 years. We believe that it has a lot to offer and we stand behind this noble gas. We manufacture neon signs for our clients in Toronto, Mississauga, all of Southern Ontario, and the entire GTA. If you have any questions about the manufacturing process of neon, or how it can benefit your business, please feel free to contact us today. We would love to discuss the ins-and-outs of neon with...
read moreSigns Are the Best Bang for Your Buck, Period
Are you looking for a great way to advertise your business, while still maintaining a budget? Signs are the best way to do this. A simple sign will advertise your business and influence consumers long after a television ad has finished airing. Vital Signs is ready to help you design the perfect signs to compliment the goals of your unique business. Why pay for expensive television ads that have no guarantee to reach the proper target audience? Signs can be placed anywhere and they work 24/7. When you are at home sleeping, your signs are still advertising your business and engaging consumers. In addition, they are inexpensive when compared to running print ads, television ads, and ads in other media forms. Signs require a onetime setup and minor maintenance throughout their life cycle. Signs can also tell a story. While they do not have as much time and creativity to get the message through, the simplicity of a sign is valuable and it can leave a lasting impression on a consumer. The messages in your advertising don’t have to be complex and Oscar worthy, they can be simple and to the point, and in most cases, the consumer will thank you for this. Don’t waste their time; let them know that you value it through well designed signs. Vital Signs understands what it takes to design signs that work. It’s all about identifying your needs and working with you. It also includes the willingness to tell you when your plan is excellent and when it is not. We value your time and that means that we won’t waste it. We manufacture signs for clients in Toronto, Markham, Newmarket, Thornhill, and throughout the entire GTA. If you have any questions about what we can do for you, please feel free to contact us today....
read moreA Look at the Most Common Outdoor Signs, Billboards
Whether you notice it or not, billboards can be found everywhere. Outdoor signs at King and Spadina can cost a business $14,000 to $16,000 for 4 weeks, but the exposure it provides is invaluable. If you want to advertise your outdoor signs at the Gardiner Expressway near the CNE, the same duration can cost a business around $14,000 or more, with an estimated 152,000 impressions per day. Placing outdoor signs at the entrance to the 401 at Bathurst costs around $8,000 for the same duration and will generate 260,000 daily impressions. Outdoor signs are extremely valuable and Vital Signs wants to help you realize their potential. Billboards are fairly large and effective at conveying your message. Some of the most memorable advertising campaigns were featured on outdoor signs. Companies love outdoor signs because they are cost-effective and lasting. If a motorist drives by the same outdoor signs every day for the entire lifespan of the ad, they will remember the advertisement and it may influence their consumer habits. However, a mediocre television ad will be nothing more than a short term memory, and in most cases, viewers will use the bathroom or fetch a snack during commercials. A motorist is forced to see outdoor signs; if for example, it is on their way to work. There is nothing they can do about it. You may think that this type of consumer isn’t affected by your ad, but they probably are. If they are hungry and your advertisement is for food, they may connect their hunger with the need to visit your particular restaurant, or it may summon a memory of your restaurant when they are hungry later on. Don’t underestimate outdoor signs. They are great for a business’s bottom line. Vital Signs wants you to understand the value in billboards. We offer our services to clients in Toronto, Concord, Brampton, and throughout the entire GTA....
read moreOccupational Health & Safety Policy Statement
A company’s store sign says a lot about a specific company’s personality. An upbeat and vibrant store sign suggests that a company is energetic, fun, and young. A bland, dull, and lifeless store sign suggests that a company either doesn’t care about advertising, knows that its product is good enough, or that the company is as lifeless as its sign. Vital Signs wants to make sure that you have a store sign that properly represents your business and its unique goals. What kind of business do you want to be and how do you want your store sign to reflect that. There are many important questions that you should ask when you are trying to figure out what to include in your store sign. What is the function of your store sign? What type of store sign do you want to use? Should it be lit up, neon, or made of wood? What is the significance of your store sign? Will the sign try to mention anything specific to your company that will provide direct benefits? Will you be replicating the sign for external advertising away from the business? Let’s undress these questions. Your specific sign should provide functionality for your business; it should draw the customer in and tell them what you do. A sign is significant to your business because it stands the test of time. It will always represent your business and it never takes a day off. It is important that it showcases your strengths. Your sign should benefit your business by providing a direct return on investment. Ask questions, don’t be afraid. Vital Signs is a full-service sign company located in Toronto. We offer our services to clients in Toronto,Thornhill, Richmond Hill, and through the entire GTA. Contact us today if you have any questions about what we can do for...
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