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Three Types of Channel Letters to Spruce up Your Storefront

Posted by on Jul 10, 2017 in Blog | 0 comments

Your storefront is the first thing customers see when they pass by your store. As such, they will judge you and your store by your storefront. If the paint is peeling or the window is smudged, they will assume this lack of maintenance extends to the goods and services you offer. The opposite is also true. The better-looking your storefront is, the higher expectations first time customers will have upon entering your store. However, such attitudes can also extend to the style of design you have on your storefront, especially when it comes to...

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Three Ways to Design Your Pylon Signs to Stand Out

Posted by on Jul 10, 2017 in Blog | 0 comments

Every business needs a sign. Pamphlets, flyers, and even social media are not enough for any business anymore. You need a multi-faceted advertising campaign that is effective in several different advertising mediums and platforms. You need to diversify your approach. You need to plan advertising campaigns with strategy and tactics to hit all fronts. Your advertising game needs to be really strong to be able to compete with local, national, and even global brands. Do not worry though! It can be done! You just need to be aware of your options,...

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Home-Based Businesses Need Sign Boxes

Posted by on Jul 10, 2017 in Blog | 0 comments

Thanks to the Internet, it is more popular than ever to operate a small business out of your home. Rent is cheaper, space is utilized as efficiently as possible, and home is where most people are their most comfortable. There are many good reasons why many entrepreneurs and small business owners host their business out of their home. However, if you still want to entertain clients or help customers, they need to easily find your home. This is where the power of sign boxes comes in. Thing of sign boxes as instructional direction markers. They...

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When it Comes to Business, Looks Are Everything

Posted by on Jun 5, 2017 in Blog | 0 comments

Deciding what your store will look like may be difficult. After all, there are so many styles out there, and choosing just one can be difficult. You need to reduce your expenses while also achieving a new look for your store. It is a difficult choice that every business owner and operator faces at least once in their business’s lifecycle. If you have not yet, you will. You need to make design decisions when it comes to the look of your storefront. This is where individual preference comes into play. You need an architectural look that not...

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LED Letters are Great for Night Time Advertising

Posted by on Jun 5, 2017 in Blog | 0 comments

As a new business owner or business operator, you need a means of advertising. You simply cannot run a business without one. Advertising is vital to running a successful business. Without it, you will not be able to reach out to potential and prospective customers. Sure, there are some companies that seem to not do advertising, like Starbucks. Starbucks commercials never seem to air on television. However, Starbucks does advertise in their own way, via social media and product placement. In addition, Starbucks is so well-known; they do not...

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Companies That Are Seen Are Companies That Sell

Posted by on Jun 5, 2017 in Blog | 0 comments

Companies that are seen are companies that sell. If a company is well-known, it does not need to worry about customer loyalty. People will know the business and will visit it. If you are not at this stage yet, you should focus toward achieving it. Visibility is probably one of the best metrics of potential performance that you can invest in improving in, bar none, when you are starting out as a business owner, or you are focused on expanding. People need to know who you are. People need to know what your business is, and where it is. If...

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Sign Boxes are One of the Best Advertising Methods for New Small Businesses

Posted by on May 3, 2017 in Blog | 0 comments

There are many facets of starting and running a small business that gurus, mentors, and others will not tell you. Most of the times, these facets are thought to be common sense, so not much detail or guidance is given, and that is understandable. One such facet is advertising. After all, people say, “just advertise, you can’t go wrong.” However, it is not exactly clear what that means. Whole books have been dedicated to “advertising” and more books are being written daily. This by itself means that there is little common sense in advertising....

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Go Green This Year by Installing Awnings and Canopies on Your Store

Posted by on May 3, 2017 in Blog | 0 comments

Everyone wants to do their part to save the Earth. Not only is it a noble goal, but it is also easier than ever before, due to the vast advances in technology. However, you do not need to invest in costly energy-saving devices to, well, save energy. Sometimes, a low-cost solution can save lots of energy, even if it is not discussed much by environmentalists. One such solution is installing awnings and canopies on your storefront. See, canopies cover storefronts, much of which is glass. Glass does not trap heat well, which means that heat, as...

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LED Letters are Great for Enhancing Your Branding

Posted by on May 3, 2017 in Blog | 0 comments

The difference between a good business and a great business can be as simple as a form of signage. There are many companies that are great that do not attain the success of good companies, and others that do. It all depends on your customers and how appealing they find your business. The more appealing they find your business, the more business they will do with you. You can make your business appealing via the usual methods, like a wider inventory, lower prices, and more. However, you can also take steps to make your storefront more...

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Tell Your Story with Pylon Signs

Posted by on Apr 7, 2017 in Blog | 0 comments

Signage can be tricky if you are unsure how to approach your use of it. Many business owners and operators put too much information on their signage. Other put too little. You need to find a Goldilocks solution that is just right for you, and now you can. Although you should consider the specific intended use of signage for your marketing and advertising goals, do not hesitate to look beyond the details and see the bigger picture of what you can do with a sign. Many business owners and operators use pylon signs for a very specific purpose: to...

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