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How to Create Influential Signs through the Process of Sign Design

Sign design is similar to any other form of design. There are certain elements which must be carefully crafted if a sign is to work as intended. Vital Signs understands both the conceptual and practical aspects of the sign design process and we want to pass this knowledge onto you.

One of the most important aspects of sign design is color. Color draws the eyes in. It is important to create compelling visuals that will command the attention of your customers. For example, when you think of Apple, you think of white or for Starbucks, green. Sign design is about taking colors your customers are familiar with and creating a sign that engages them in a beneficial way. Consumers recognize brands by their colors.

Once you have selected the proper colors, the next major step in the sign design process is to create a sign that consists of powerful contrast and readability. A sign must have a background and foreground that complement each other. Generally, this is accomplished through the use of a solid background and a noisy foreground. The result is a sign that has a flashy message that benefits from a background that makes the message readable.

Lastly, if you want to succeed at sign design, think of size. Size is everything in the signage industry. If your sign is too small, you may alienate certain demographics. Finding the right size will make the difference between whether or not your sign is successful at conveying your message or unsuccessful. It’s not hard to guess which side of the fence you want to be on. Find the right size during the sign design process.

Vital Signs excels at sign design. We offer our services to clients in Toronto, Thornhill, Richmond Hill, and throughout the entire GTA. If you have any questions, please feel free to contact us. We’d be happy to help you create the perfect sign for your business.