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Pylon Signs: More than Just a Sign

Designing a sign is always the most complex step of the sign-creating process. Common questions pop up like:

● What colors should I use?
● What information should I add?
● How big should the sign be?
● Should I redesign other signage as well to make them match?
● What is the purpose of designing this sign?

In order to design an effective sign, you need to be able to answer these questions in-depth. If you cannot do so, either reformulate the questions, consider alternative answers, or ask a sign manufacturing expert for help.

While the design process may be complex at first, creating a sign is not once you are used to it. All it takes is a little trial and error, and time.

Typical Signage

Typical signage follows a few conventions.

The name of the business is displayed centered and in large bold font. A few contact mediums are available, like an address, a website, a telephone, or an email. You may even find a business sign with a Twitter handle or an Instagram handle.

You want to include similar, if not the exact same, information on your signage. Think of business cards like mini-signs that you provide to customers and clients.

A list of services may be present on the sign but this is not always present. Big box corporations like Walmart do not list their services. Finally, a logo and slogan may also be present, especially if the logo and/or slogan have name-brand recognition. The Apple logo is more famous than the slogan, while Nationwide’s slogan is more famous than its logo.

Unless your company is as famous as Apple or Nationwide, you should consider adding more infor-mation than less on your signage.

How Pylon Signs Differ

Thinking of pylon signage as supersized business cards is really the best way to think of your signage in general. First, look at your business cards that you currently have. Consider why you added the infor-mation that you added.

What do clients recognize when they see your business cards? Why do clients keep your business cards? Well, that same information that is on your business cards should be included on your exterior signage as well.

Both the intent and the message is the same. You want to attract the attention of old clients, as well as attract new ones. If you are considering what information to include on your signage, and what to leave out, check your business cards.

Pylon signs are just like any other signage. The only difference is the sheer size of the sign, the fact that it can be elevated tens of feet above the ground, and it may be multi-sided like a triangular prism. Beyond that, it is the same as any other sign. Therefore, your strategy to design such a sign should be similar to how you design any other signage or promotional material for your business.

This is why we compared signage to business cards, which you should already have available at a mo-ment’s notice to study.

Pylon Signs Toronto & the GTA | Vital Signs

Designing effective pylon signs can be a quick and efficient process, provided that you use your business cards as a potential template for the information and design of your signs. For more tips and tricks to create the perfect signage, please visit us at Vital Signs. We serve clients in and around Toronto, Markham, Richmond Hill, Concord, Newmarket, Thornhill, GTA, Brampton, and Mississauga, and the surrounding areas. For more information, please visit us online at our website.