Outdoor Signs are Surprisingly Effective
Signs are everywhere, but in many cases, outdoor signs are the most effective type of sign a company can invest in. In fact, outdoor signs attract around 50 percent of a start-ups new customers, in comparison to 33 percent from word of mouth, 9 percent from newspapers, and 6 percent from the yellow pages. Why miss the opportunity to tap into this proven form of advertisement? Interested in outdoor signs? Great, Vital Signs is ready to help you make it happen. Sales, sales, and sales. This is the effective motto for any business. Sales equal profit, and profit equals success. In most cases, the implementation of outdoor signs directly leads to increased sales for a business. Studies of the fast food industry have shown that adding one monument outdoor sign can account for a 9.3 percent increase in sales...
Read MoreThe Importance of an Effective Store Sign: The Narrative
Today we are going to explore why a store sign may be the most important and cost effective method of advertising for your store and why you will want one. Vital Signs is a leading force in the creation of store signs and we are here to make the process easy for you. Customer Interactions with Your Store Sign A customer is wandering around in a local mall with no real goal for the day. They are willing to spend, but they have no specific products in mind. As they make their way through the mall, they notice two clothing stores. The first has a catchy store sign, it draws your attention, it entices you to enter the store, it has better overall branding, and their prices are higher than the second store. The second store has a boring...
Read MoreProtect Your Outdoor Signs
Outdoor signs are vulnerable to many factors. Most notably, weather. However, you must also factor in vandalism, and competition. It is essential that you protect your outdoor signs from all of these conditions, otherwise, your sign will degrade, be destroyed, or blocked. Vital Signs understands the sign industry because we have been a major player in it for many years. Our staff will help you optimize your outdoor signs so that you can derive a significant return on investment. As previously stated, weather is one of the biggest detriments to outdoor signs. Wooden signs are often ravaged by rain. This can be deterred through the application of thick wood, sealer, and other weather proofing techniques. Regardless, weather is something that you must live with when you decide to invest in outdoor signs. It is unpredictable, but with the proper...
Read MoreInvest in Additional Store Sign’s for Your Business
You’re no stranger to the design process. In the past, you commissioned a large sign for your store or company, one that displays your name and other relevant details. However, sometimes one sign isn’t enough. More is not always better, but in some cases, you need additional signage. This type of sign is often referred to as an alternate store sign. Commonly, they are open and closed signs, a single product that you may offer, or a small display that highlights your product and services. Vital Signs offers store sign design solutions, big and small. The Effectiveness of an Additional Store Sign An additional store sign may not be as flashy as your main store sign, but they are still important. Do not skip out on these important signs during the sign design process. First, the effectiveness of an...
Read MoreThe Science behind Neon Signs
Have you ever wondered how neon signs work? They succeed at grabbing our attention, but why do they glow and how do they work? Vital Signs loves working with neon signs. Creativity really shines when you work with this type of sign. There is a little science behind neon signs, but it’s not too complicated. Neon is an inert gas, similar to argon, and helium. These elements struggle to react, unlike many of the other elements found on the periodic table. How Does this Translate into the Famous Glow of Neon Signs? Excellent question, and an easy one to answer. Neon signs glow because the neon gas that is trapped in the tube is stimulated by an electric current. The current cause’s electrons to be released which results in the neon gas glowing. The color in neon signs is...
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