A Look at the Most Common Outdoor Signs, Billboards
Whether you notice it or not, billboards can be found everywhere. Outdoor signs at King and Spadina can cost a business $14,000 to $16,000 for 4 weeks, but the exposure it provides is invaluable. If you want to advertise your outdoor signs at the Gardiner Expressway near the CNE, the same duration can cost a business around $14,000 or more, with an estimated 152,000 impressions per day. Placing outdoor signs at the entrance to the 401 at Bathurst costs around $8,000 for the same duration and will generate 260,000 daily impressions. Outdoor signs are extremely valuable and Vital Signs wants to help you realize their potential. Billboards are fairly large and effective at conveying your message. Some of the most memorable advertising campaigns were featured on outdoor signs. Companies love outdoor signs because they are cost-effective and lasting. If...
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A company’s store sign says a lot about a specific company’s personality. An upbeat and vibrant store sign suggests that a company is energetic, fun, and young. A bland, dull, and lifeless store sign suggests that a company either doesn’t care about advertising, knows that its product is good enough, or that the company is as lifeless as its sign. Vital Signs wants to make sure that you have a store sign that properly represents your business and its unique goals. What kind of business do you want to be and how do you want your store sign to reflect that. There are many important questions that you should ask when you are trying to figure out what to include in your store sign. What is the function of your store sign? What type of store sign do you...
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Outdoor signs are an invaluable advertising instrument, but often, they suffer from bad design. Designers try to stuff too much content into these outdoor signs without considering target audiences or the amount of time a consumer has to read the sign when passing by. These flaws can be easily avoided by a business if they take the time to hire a company that understands the medium that they are working with. Vital Signs has been working with outdoor signs for many years and understands how to produce ones that will work. We’ve all seen horrible outdoor signs. Law firms often suffer from this. They are so focused on trying to stuff all of their names, pictures of their staff, the specific problems they can fix, and their company contact info that they flood their outdoor signs and they become...
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Neon signs often receive a negative reputation that results from a series of myths about this form of signage. Naturally, these myths about neon signs are incorrect and have no substance behind them. Vital Signs feel that it is important to dispel these improper myths that harm the reputation of neon signs, because we feel that this type of signage is a great way for a business to advertise and that they shouldn’t be scared to use it. The first myth about neon signs is that they consume a lot of energy. No they don’t. Before 1990, yes, but now they use less energy than a standard 75-watt bulb as a result of technological advancements in power transformers and the technology behind neon signs. The second common myth is that neon gas and argon gas are harmful and deadly...
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The overall goal of Occupational Health and Safety (OH&S) at Vital Signs is that injuries and occupational illnesses are preventable. We apply OH&S standards and directives, define organizational accountabilities, provide necessary resources and training, manage performance and minimize risk to employees, contractors, visitors and the community. RESPONSIBILITY: Vital Signs Management Actively manages OH&S Approves and ensures compliance with local policies, standards, rules and procedures Integrates OH&S functional plans into the Business Plan Vital Signs Workers Complies with OH&S programs Participates actively in OH&S initiatives Participates in investigation and root cause determination of OH&S incidents Develops and supports the implementation of local OH&S policies, standards, rules, procedures and programs POLICY Responsibility Everyone is responsible for his/her own health and safety. Managers have to provide the right management systems and are accountable for managing OH&S performance....
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