The Elements of Bad and in-Effective Sign Design
There are many factors of the sign design process that can make or break your signage. Understanding the ins-and-outs of sign design is important if you want your signs to be effective and compelling. Vital Signs has a lot of experience working with the sign design process and we are confident that we can help your business develop the perfect signs for your brand. A lot of signs may possess numerous facets of successful sign design. Yet, they fail because of their placement. Sign location is an essential component that directly dictates whether a sign is successful or not. If you have the best sign every created, but you place it behind a tree, no one will ever see it. Thus, your entire investment into the sign design process is lost and it provides little to no return on...
Read MoreHow to Create Influential Signs through the Process of Sign Design
Sign design is similar to any other form of design. There are certain elements which must be carefully crafted if a sign is to work as intended. Vital Signs understands both the conceptual and practical aspects of the sign design process and we want to pass this knowledge onto you. One of the most important aspects of sign design is color. Color draws the eyes in. It is important to create compelling visuals that will command the attention of your customers. For example, when you think of Apple, you think of white or for Starbucks, green. Sign design is about taking colors your customers are familiar with and creating a sign that engages them in a beneficial way. Consumers recognize brands by their colors. Once you have selected the proper colors, the next major step in the sign design...
Read MoreThe Impact of Neon Signs
The technology behind neon signs was invented in 1898, but it was popularized through the early 20th century. In the 1920s, neon signs brought cities alive, never before had such a vibrant form of signage been seen. Neon signs captivated entire populations and this is the reason why they are still popular to this day. Vital Signs loves working with neon signs and we believe that they are valuable. Every major city center features neon signs in some way. Think of Hong Kong, the city is blooming with light, and hanging from almost every single building are neon signs. The same can be said for Times Square throughout the history of New York. Neon signs offered businesses a method to compete with each other; it became a contest for companies to create the largest and grandest neon signs in...
Read MoreSigns Are the Best Bang for Your Buck, Period
Are you looking for a great way to advertise your business, while still maintaining a budget? Signs are the best way to do this. A simple sign will advertise your business and influence consumers long after a television ad has finished airing. Vital Signs is ready to help you design the perfect signs to compliment the goals of your unique business. Why pay for expensive television ads that have no guarantee to reach the proper target audience? Signs can be placed anywhere and they work 24/7. When you are at home sleeping, your signs are still advertising your business and engaging consumers. In addition, they are inexpensive when compared to running print ads, television ads, and ads in other media forms. Signs require a onetime setup and minor maintenance throughout their life cycle. Signs can also tell a story....
Read MoreA Look at the Most Common Outdoor Signs, Billboards
Whether you notice it or not, billboards can be found everywhere. Outdoor signs at King and Spadina can cost a business $14,000 to $16,000 for 4 weeks, but the exposure it provides is invaluable. If you want to advertise your outdoor signs at the Gardiner Expressway near the CNE, the same duration can cost a business around $14,000 or more, with an estimated 152,000 impressions per day. Placing outdoor signs at the entrance to the 401 at Bathurst costs around $8,000 for the same duration and will generate 260,000 daily impressions. Outdoor signs are extremely valuable and Vital Signs wants to help you realize their potential. Billboards are fairly large and effective at conveying your message. Some of the most memorable advertising campaigns were featured on outdoor signs. Companies love outdoor signs because they are cost-effective and lasting. If...
Read MoreOccupational Health & Safety Policy Statement
A company’s store sign says a lot about a specific company’s personality. An upbeat and vibrant store sign suggests that a company is energetic, fun, and young. A bland, dull, and lifeless store sign suggests that a company either doesn’t care about advertising, knows that its product is good enough, or that the company is as lifeless as its sign. Vital Signs wants to make sure that you have a store sign that properly represents your business and its unique goals. What kind of business do you want to be and how do you want your store sign to reflect that. There are many important questions that you should ask when you are trying to figure out what to include in your store sign. What is the function of your store sign? What type of store sign do you...
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