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Awning or Canopy: An Old-Timey Look for a New Business
Not all stores look new and modern. Some stores look old, rustic, traditional, and more, conveying a message that dates back to an older time period. A custom shoe cobbler might have an old shoe shine stand outside his or her store. An ice cream shop that makes all its ice cream from scratch might look like a candy store from the 1930s, back when many people did not have refrigeration. Going for a rustic, old fashioned, traditional look can be a great thing for a new business. Many new businesses can use a traditional look in order to drum up...
read moreImprove Your Store Brand with Channel Letters
Think of a super-famous store or business you know. This store or business may be so famous, that you cannot recall ever seeing a television advertisement for it. A good example of such a business is Starbucks. Their store branding is so powerful that they do not need to advertise at all! With channel letters, you can increase your store branding to the point where you can replicate Starbuck’s success on a local scale within your community. Store branding is important for every business. Your store branding sets you apart from your...
read morePylon Signs: The Greatest Leap Forward in Advertising for Small Businesses
As a small business owner and operator, your desire is to make your business more well-known, especially in this day and age. You are competing against both the Internet and the big box stores, and sometimes even the big box stores on the Internet. It can be difficult to carve out a small share of the market for yourself and for your business, especially if the market existed before your business arrived. However, there are tricks to building a loyal customer base that will help make your store a success. These are not really tricks, but...
read moreSign Boxes: An Affordable Way to Promote Your Business
Many small businesses open and have a hard time drawing business over social media. They often find that their business sells well locally, but fewer global customers will give them a chance in the online market. Luckily, this can be fixed and you can open a new profitable revenue stream with sign boxes. Install one today in front of your store and see results! This is a common scenario that many store owners and operators experience every day. They have opened a store recently, and have everything figured out in terms of inventory, social...
read moreProtect Your Wares Outside with Awnings and Canopies
Even though it is the middle of the winter right now, the Sun is still around. In fact, the Sun’s rays can still bleach certain materials during the day, like paper products for example, just like it does during the summer. For store owners, this can be difficult because, if the Sun bleaches your products, your products are now worth less, if not entirely worthless. There needs to be a better solution for store owners and operators who wish to display their wares on the sidewalk outside their store, and now there is. An awning or canopy can...
read moreSpruce up Your Storefront with Channel Letters, Lit Letters, and LED Letters
Although using channel letters, lit letters, and led letters, are a very popular advertising signage that many stores and businesses use, it is easy to be confused about which letters are which. In short, channel letters are letter, often made out of an aluminum frame that is installed on your storefront. Channel letters do not need to be lit. You have probably seen many businesses with channel letters that are not lit, since this sometimes is an added expense that many business owners do not wish to purchase. If a store owner purchases...
read moreSign Boxes: The Best in Professionalism for Small Businesses
You have just opened a new store. Maybe you did some renovations to make the place look nice, or even different, for the local community. You have stocked the shelves, hired staff, and advertised in the local paper of an “Opening Day Sale/Meet and Greet.” However, while you were expecting 500-1000 people to visit your store on opening weekend, only 400 people show up. While this may seem disappointing at first, you soon realize it is because you have no signage advertising your store. Sign boxes can help do just that. Opening a new small...
read morePylon Signs: A Great Revenue Stream for Business
Every entrepreneur is looking for more revenue streams. After all, it is the most successful business model that many use: diversify your income streams so that, if one dries up, you can still make money. Everyone does it. From celebrities investing in Silicon Valley companies and websites, to the local entrepreneur who purchases a stake in a friend’s business, everyone does it. However, you do not need to invest in a business to gain another revenue stream. Anytime you have something someone else wants, that can be a lucrative investment for...
read moreAwnings and Canopies: Your Portal to Worldwide Advertising
If you have just opened a new business, or you have been in business for years, you know the importance of having effective marketing and advertising solutions, and how hard it can be to achieve them. You may have used tried-and-true methods in order to reach local and international markets. However, sometimes, cookie-cutter solutions do not work well for every business. If not, you should consider innovative solutions, especially ones that allow you to take advantage of your resources. Awnings and canopies can be used for this end. Many...
read moreChannel Letters: An All-in-One Solution for Your Business
Setting up a business can be expensive. Most of the expense is not located in individual items, but spread out over everything you have to do to start your business. However, there is a way you can consolidate your advertising requirements when starting out by purchasing channel letters. Channel letters, which can either be lit letters or led letters, allow you and your partners to consolidate your company’s name, logo, and slogan into one entity. You can hang channel letters anywhere you want, inside or outside your store. Many business...
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