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Spruce up Your Storefront with Channel Letters, Lit Letters, and LED Letters

Although using channel letters, lit letters, and led letters, are a very popular advertising signage that many stores and businesses use, it is easy to be confused about which letters are which.

In short, channel letters are letter, often made out of an aluminum frame that is installed on your storefront. Channel letters do not need to be lit. You have probably seen many businesses with channel letters that are not lit, since this sometimes is an added expense that many business owners do not wish to purchase.

If a store owner purchases non-lit channel letters, they do not have the option to advertise their business at night, unless their store is located in a bright area, like the downtown district.

Lit letters are channel letters that are lit up. Any light source can be used, just like any other form of lighting using light bulbs. If you have ever been to a 1980s-themed restaurant or pub, you have probably seen signage on the walls using neon or halogen lights.

LED letters are a form of lighting that some channel letters use. You do not have to use LED letters when installing your channel letters, but many people do since LEDs are a great, time-tested light source that will not break the bank.

The Advantages of Lit or LED Letters

Again, the basic advantage of using lit letters or LED letters when installing channel letters on your storefront is that you can advertise at night. Simply leave your channel letters on and people passing by your store at night will be able to see you store.

The fact is, all expenses are investments in their own right. Every dollar you invest in your business is a dollar that you can use to generate revenues. So, no matter if you have to expend a little extra money into your channel letters, it is worth it because you can increase your customer base overnight.

Imagine how many people pass by your store when it is closed. If you do not invest in bright channel letters, these people might not see your store. They may even see your store and think that your channel letter lights are out, even if you don’t have any. They can have the wrong idea about your store.

This is the perfect time to install lit letters or LED letters if you are interested in letting people in your local community know about your store. The days are shorter and the nights are longer. This means that it gets dark earlier, which can affect the advantage your channel letters provide you during the day, when it is light outside.

If you want to increase your store’s visibility in your local community, you should invest in channel letters, lit letters, or LED letters while the season to do so lasts. If you were to install letters on your storefront during the summer, when the days are longer and the nights are shorter, you would have to wait several months before you could realize the full benefits of installing letters.

Why wait? Take advantage of channel letters and start investing your money in your business today. Purchasing some letters for your store can be one of the best investments you will ever make to increase your customer base.

If you are looking for channel letters, lit letters, led letters, to install on your storefront, you should contact Vital Signs today. We have served customers in and around Toronto, Markham, Richmond Hill, Concord, Newmarket, Thornhill, the GTA, Brampton and Mississauga. Visit us at our website today to learn more about the benefits of channel letters.