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Pylon Signs: The Greatest Leap Forward in Advertising for Small Businesses

As a small business owner and operator, your desire is to make your business more well-known, especially in this day and age. You are competing against both the Internet and the big box stores, and sometimes even the big box stores on the Internet. It can be difficult to carve out a small share of the market for yourself and for your business, especially if the market existed before your business arrived.

However, there are tricks to building a loyal customer base that will help make your store a success. These are not really tricks, but practices, that many businesses follow but few newcomers know about. The most important one for a business owner that is just starting up is to stay local.

It may seem odd to do something like this, especially with the global reach you have using the Internet. However, before you can expand, you must build a sturdy foundation, just like a house.

By building a sturdy foundation, you can fund your business’s expansion, instead of borrowing against it. Even setting up a website, especially one that is custom designed, can set you back hundreds or thousands of dollars. It is best to start small and scale up as your means increase.

The Power of Pylon Signs

Pylon signs provide your business with local star power. They increase your local visibility and help attract customers to your store that might have passed you by before. These signs, many of which are placed in commercial parking lots next to the road, help direct customers directly to your door. Once they are there, they are looking to buy.

Local clients and customers are often better for new businesses than online customers and clients, because locals are a more reliable source of revenues. When on the Internet or in a big box store, your products and services are competing against those of many, many other companies out there. In your local community, selection is more limited. Therefore, the chances that a local customer will purchase your goods and services is higher, and more stable.

This is the first advantage of pylon signs. The second advantage of such signs is that you can choose to partially invest and still obtain a sign for your business.

Pylon signs do not require as much collateral to install because you can share the sign with your commercial neighbors. This allows you to increase your business connections and networks, while decreasing the amount of money that you have to set aside to fund your store’s signage.

With each of the stores on a commercial lot pooling their money together in order to invest in a pylon sign, the store owners and operators create a sense of camaraderie and fellowship. These business bonds are important when looking for referral customers, who are customers that are literally referred to your store. All this is possible with pylon signs.

There is no telling how many customers you can attract with pylon signs, since there are so many factors that go into a customer’s decision. However, what is verifiable is that pylon signs increase your local visibility, which will increase the probability that you can increase your local loyal customer base. This is necessary for building up your business, especially if you are looking to expand globally.

Vital Signs serves business owners and operators in and around Toronto, Markham, Richmond Hill, Concord, Newmarket, Thornhill, the GTA, Brampton, and Mississauga. Pylon signs are an affordable and efficient means of advertising your business to your local community. Learn more about advertising with signage at our website today.