Iconic Signs and Neon Signs Found in Toronto
If you have ever visited Toronto, you’ve probably noticed a few of the iconic neon signs found throughout the city. Vital Signs specializes in signage and we believe that this is still one of the most nostalgic advertising mediums available. If you’ve ever been to Bathurst and Bloor, you’ve probably seen Honest Eds. This gargantuan retail store has been around since 1948, and even though Ed Mirvish is deceased, he still passes on his savings to Torontonians and he lights up the night sky with his bright signs. There are many neon signs in Toronto, but none stand up to the classic feeling that Massey Hall provides. Some of the best concerts have been played here by the likes of Neil Young, Luciano Pavarotti, Rush, Matthew Good, and more. Not only is Massey Hall known for its music, but...
Read MoreWhy Outdoor Signs Matter: Respecting Your Budget
Advertising can be costly, but it doesn’t always have to be. If your business is on a tight budget, it may be time to investigate the effectiveness of outdoor signs and other related forms of advertising. Using television, radio, or the Internet isn’t always cost-effective, and it often comes with staggering bills. This isn’t the case for outdoor signs. Once you pay your basic manufacturing costs and rent the spaces you plan to post your outdoor signs, the financial obligation is over. Vital Signs recommends outdoor signs to businesses on a budget. The goal of advertising is to reach as many people as possible with your advertisements. In basic terms, this means showing consumers that your business exists and that it has valuable products and services to offer. Advertising on television may reach a large audience, but it also...
Read MoreThe Power of the Additional Store Sign
Every business has a basic sign that advertises their store. However, that isn’t always enough and sometimes a business requires an additional store sign to convey the various products and services that they offer. Vital Signs is dedicated to creating the perfect additional store sign for your business. In order to demonstrate the importance of an additional store sign, we will use popular examples from everyday life. Convenience stores tend to benefit the most from an additional store sign. If you look at any convenience store, you will see various signs explaining that they have an ATM, sell tobacco, fresh produce, money transfers, printing services, and more. As a consumer walking by, you wouldn’t know that a business offers a specific service just by looking at their generic store sign. However, with the additional store sign, a business is...
Read MoreThe Importance of Signs in Malls and Other Urban Settings
Have you ever noticed all the signs when you walk into a popular mall? If you look up, you are certain to see a massive banner sign advertising a specific promotion or product. Every store also has their very own signs advertising their business. All of these signs play an important role in our consumer culture and they influence us to buy different things through the messages they convey. Vital Signs specializes in all types of signs and it is our goal to help you design the perfect signs for your business. Why are malls so popular? It’s simple really; malls are incredibly popular areas to place signs because consumers at malls are more likely to make a purchase. The majority of shoppers go to a mall with the specific purpose to buy some sort of product or service....
Read MoreNeon Signs: More Than Just Nostalgia
Neon signs may seem dated in our modern society filled with LED lighting, giant LCD screens, and Internet advertising, but they are still effective and useful. In fact, at times, neon signs are effective due to their stylistic nature. Vital Signs specializes in neon signs and all forms of signage. If you are looking to satisfy your need for nostalgia and you want your business to appear unique, try out neon signs. They come in many shapes, colors, and styles. A common misconception is that a neon sign can only be shaped to spell a simple word, or that it should be used only for open and closed signs. This is not true. Neon signs are a great form of advertising and they can display unique imagery as well as words. Neon signs also offer an added advantage over...
Read MoreFirst Impressions: The Importance of a Store Sign
A store sign is a gateway to your business and it is important that your store sign draw customers in. We’ve all heard the concept that a store only has 10 seconds to win a customer over, but without an effective store sign, you won’t even convince a customer to enter your business. Vital Signs helps its clients design high quality store signs that are visually engaging. The outdoor store sign is your store’s first impression on a consumer. For example, if a consumer is walking through the mall, in the distance they may spot your store. How do they spot it? They look for the store sign in order to decide whether that business is capable of suiting their specific needs at that particular moment. That is the first impression. If they decide to enter your business, the...
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