Successful Signs Rely on Successful Locations
Like any form of advertising, market research is essential when considering signs. The placement of your signs will dictate whether or not they are successful and even the best signs can fail if they are placed in the wrong locations. Vital Signs works hard to help you find the best locations for all of your signs because we care about our clients. The first task is to look at your target market. What is your sign trying to accomplish? Typically, signs for restaurants and the food service industry are placed on long stretches of major highways because this is when consumers are hungry and more likely to stop to eat. In this instance, a business learns to understand the needs of its consumers when it thinks of potential locations for its signs. Toronto just recently had its municipal elections....
Read MoreThe Many Different Faces of Outdoor Signs
Finding the right outdoor signs to carry your brand is not an easy task. Every company wants to ensure that their brand is properly represented through their outdoor signs. Vital Signs understands the nature and purpose of outdoor signs and it is our goal to help you understand the different types available. What is the purpose of your outdoor signs? Are they directly advertising your business, providing instructions or clarity, or acting as a branding element or placement sign? Outdoor signs can incorporate many of those elements into their design, but each one should have a core goal. If your outdoor signs are purely promotional, you must focus on your products and services. Tell customers what you offer and convince them to throw their money at your product instead of your opponents. If your sign is instructional in nature,...
Read MoreConquer the Night with Neon Signs
Toronto is a busy city and there are many businesses that are trying to capture your attention. Its 11 p.m. and you are walking through Chinatown. You’ve decided that you are hungry and you are now looking for a restaurant to eat at. Wasting no time, you scan the street for a suitable eatery. All of a sudden, you are drawn to a particular restaurant that happens to be featuring neon signs. The bright lights of the neon signs stimulate your eyes and make that restaurant more appealing than its competitors who relied on typical light board or basic unlit signage. Vital Signs wants you to understand the importance of neon signs as a form of night time advertisement. In the previous example, the flashy nature of neon signs prevailed. They are a classic form of advertisement for your...
Read MoreThe Importance of Maintaining Your Signs: Avoiding Common Sign Failure
As wonderful as signs are, they wear down with age, and can lead to some embarrassing situations for a business. Staying on top of sign maintenance is important, and it will help a business mitigate potential public embarrassment. Vital Signs provides sign creation and maintenance services. Broken Down Signs Are you using a backlit sign? What happens if the bulbs burn out? Using Blockbuster Video as an easy example, a few burnt out light bulbs could lead to a situation where your company sign reads “Bloc us Video” instead of “Blockbuster Video.” If your business offers the best glasses in town, well, you can imagine where that sign is heading in this hypothetical situation. Broken down signs are embarrassing and easily avoided. If a bulb is close to burning out, change it. If a letter has fallen down from...
Read MoreThe Elements of Bad and in-Effective Sign Design
There are many factors of the sign design process that can make or break your signage. Understanding the ins-and-outs of sign design is important if you want your signs to be effective and compelling. Vital Signs has a lot of experience working with the sign design process and we are confident that we can help your business develop the perfect signs for your brand. A lot of signs may possess numerous facets of successful sign design. Yet, they fail because of their placement. Sign location is an essential component that directly dictates whether a sign is successful or not. If you have the best sign every created, but you place it behind a tree, no one will ever see it. Thus, your entire investment into the sign design process is lost and it provides little to no return on...
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