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Update Your Sign Boxes by Adding Logos

Many people fondly remember sign boxes like marquee signs like those you see in front of movie theaters and community centers, where you can replace the letters and create custom messages for your local community. However, sign boxes can be so much more than that, especially when considering that such boxes do not even need removable lettering. An illuminated sign box can simply host a pre-fabricated version of your logo, lighting it up so that members of your local community can see your signage at night while they are out.

Signs Are Not Just About Lettering

Sure, you can use sign boxes to change up the lettering and create customized messages to your local community. However, while this is how many people use signs, you do not necessarily have to follow their example. You can purchase a sign box and write any message you would like, regardless of whether you want to have the ability to change the message in the future or not.

After all, there are few messages, especially in the era of social media that make sense to put in signs boxes. This is especially true when you consider the time it takes to change the lettering yourself. While there are industries where this practice is common, like movie theaters and community centers, it is not necessary for every business to do this.

What Makes a Sign Effective?

This question may seem easy to answer, but it depends on you, and your intentions for your sign. Every business has different requirements that they need their sign to fulfill. Some signs, like those of major companies that are world-renowned, can get away with simply installing a sign with their logo and nothing else.

Name recognition is automatic for companies like Apple, Ford, and Starbucks. However, for your local mom and pop shop, that are not as well-known, you will need to include much, much more information on your signage if you want your signage to be effective in drawing in customers.

The effectiveness of a sign lies in its use. It is subjective. Every company has a different need to fulfill. While you can take inspiration from competitors that have installed signs before you, you should take an inflective look at your own company’s needs to determine the information that you will include.

The Essential Parts of a Sign

Signs are thought of as being more complicated than they are. However, there are very few pieces of information that an effective sign needs. They are as follows:

  • Business name
  • Business hours
  • Business location
  • Some form of contact method like a telephone, email, or social media account
  • Business logo
    These pieces of information are everything a sign needs in order to be effective. Everything else is simply an added benefit for those looking at your sign. While every business is different, and has different needs, these pieces of information can be included in any sign for any business in any industry.

    Sign boxes are not a monolith. They are evolving as there is no set requirement that states what makes a sign special or effective. It will depend on your business needs and the needs of your business going forward. For more information on signs and how they can help you, please visit us at Vital Signs, with satisfied customers and clients in and around Toronto, Markham, Richmond Hill, Concord, Newmarket, Thornhill, the GTA, Brampton, and Mississauga. You can visit us in-store or contact us online at our website today.