Design, Manufacture, Installation & Service

Three Types of Channel Letters to Spruce up Your Storefront

Your storefront is the first thing customers see when they pass by your store. As such, they will judge you and your store by your storefront. If the paint is peeling or the window is smudged, they will assume this lack of maintenance extends to the goods and services you offer. The opposite is also true. The better-looking your storefront is, the higher expectations first time customers will have upon entering your store.

However, such attitudes can also extend to the style of design you have on your storefront, especially when it comes to storefront letters. The more appealing your storefront is, the more interested prospective clients will be in shopping at your store.

Channel letters are awesome for advertising the name of your store in big letters. However, unless these letters are properly utilized in an appropriate way for your industry by implementing an appropriate look and style, you might not use your letters to the fullest extent that you can. In this article, we will show you the three most common types of letters for your storefront, as well as the benefits you will receive by installing them.

Standard Style

Standard-style letters are popular in every industry that uses them. They do not require electricity. There are no lights to monitor or replace. They fit in into practically any storefront design. You simply install the letters and you are done!

If you are looking for a versatile style of letters and you are unsure of which direction to go, you should choose standard-style letters. Since you can always renovate your storefront later on, you should choose the most sensible and appropriate option now and see how your customers react before making any drastic changes.

Reverse Style

Reverse-style channel letters are letters where the lighting is cast behind the letters illuminating them. The light cast on the wall behind the letters showcases the letters as the main attraction. This style of letters is customer-friendly, as the lights do not glare, making them the perfect choice to add on to your storefront letters for any time of day. Your lights can be left on at night without the need for individuals passing by to avert their gaze like they have to do for front-lit letters.

Choosing this style is a smart choice for entrepreneurs or small business owners and operators who wish to advertise at night. This way, you can effectively obtain potential customers 24 hours a day.

Front and Back Lit

Front and back lit-style letters cast light from the front and back, providing a more glowing style of letters than reverse-style/back-lit letters. If your store is located in a bright, busy commercial area where light pollution occurs daily, and nightly, this style of lit letters is right for you.

You need to stand out and one-up your competition whenever possible. If they have signs, you need signs. If their signs are bright, yours need to be brighter. If not, your competitors will be able to more easily take your potential customers and clients.

Lighting up your storefront is a great way to increase the advertising potential of your storefront at any time of the day. Install some letters today, even if they are not lit! You will be overwhelmed at the results. For the best in channel letters, lit letters, and led letters, contact Vital Signs in and around Toronto, Markham, Richmond Hill, Concord, Newmarket, Thornhill, the GTA, Brampton, and Mississauga. For more information, you can visit us online at our website today.