The Visibility of Pylon Signs is its Value

Real estate is not just a battle for the most valuable pieces of land. Real estate is also a battle for the mind. The biggest buildings become the most well-known. People can recall what the biggest, most appealing buildings are without ever having to visit a place. This is how the average person can know what the Taj Mahal in India looks like, or what the Great Wall of China looks like. The same is true with store signage. The biggest, most appealing signs are the most well-known. As such, signs derive their value from their recognition.

The visibility of a sign is its value. The bigger your sign is, the more presence it has and the more importance it has. Customers walking by or driving by your store will naturally be attracted to it and looking at it since your sign will dominate their field of vision. They literally cannot ignore it. This is the effect you want to have on your local community. Even if someone does not need to visit your shop, you want them to be talking about your pylon signs to their friends. You want them to spread news of your store to as many people that they know.

Sooner or later, someone will hear of your store and visit. This is a great way to make a sale. You simply install attractive signage and your local community does the legwork. Beyond upkeep of the signs and making it look clean from time to time, there is little active work that you need to do in order to continue having your local community spread word of your signage, and therefore your business.

However, if a competitor’s sign is nearby and their sign is bigger, their sign will naturally out-class yours. The last thing you want is for potential customers to go to your competitors. As such, the bigger the sign, the more valuable it is. The biggest signs literally are the most well-known. This is why if you go to Las Vegas, you will see all the Casinos place huge signs outside their buildings so that you can see them all while driving the Las Vegas strip.

This is why, even if you have never seen these casinos in real life, you will most likely have heard of the Bellagio, the MGM Grand, and Caesar’s Palace. These casinos make their presence known without ever requiring you to visit them. If you have ever seen casino movies, or you have ever had a friend or family member visit Las Vegas, you have in some way heard of these casinos. This is the effect we want to conjure with your signage, regardless of the industry that your business operates in.

You can evoke a similar advantage in your local community by installing pylon signs that out-loom your competition. Your pylon signs can be landmarks that enter the local lexicon, directing tourists and potential customers around your town or city.

The most visible sign is the most valuable. Regardless of its cost, the biggest sign is always the easiest one to pay off, since bigger signs attract more customers. Pylon signs are a great option for entrepreneurs and small business owners looking to install signs outside their store. For more information, please visit us at Vital Signs. We have helped customers and clients in and around Toronto, Markham, Richmond Hill, Concord, Newmarket, Thornhill, the GTA, Brampton, and Mississauga. For more information, you can visit us in-store or contact us online at our website today.