The Statistics Behind Storefront Signs

Whether we like it or not, outdoor signs are a major part of our lives. They are everywhere. In order for a business to be successful, they must learn how to properly tap into the potential provided by storefront signs.

A 2009 study conducted in the U.S. by Arbitron found that outdoor signs are effective and that they have the potential to reach every target audience in the market.

Key Findings Regarding Outdoor Signs

• 58% of the participants claimed that outdoor signs informed them about an event they were interested in attending.
• 58% learned about a restaurant that they later visited.
• 56% discussed the message of outdoor signs.
• 33% were reminded about a TV program and 44% about a radio station.
• 26% remembered a phone number and 28% a website that was listed on outdoor signs.

In addition to the previous statistics, the study concluded that the majority of shopping decisions are made while a consumer is in the car and the most effective influential advertising medium for drivers are outdoor signs.

• 72% of consumers who view billboards claim to shop on their way home from work.
• 68% claimed to make shopping decisions while driving.
• 38% admitted that they made their decisions on the way home.
• 24% suggested that they were motivated by outdoor signs.
• 32% visited a company advertised on outdoor signs.
• 50% found outdoor ads provided them with directional information.
• 24% claimed that they immediately visited a business based on outdoor ads.

Overall, outdoor advertising is highly effective and has a massive reach when compared to other advertising mediums. Vital Signs manufactures outdoor signage for clients in Toronto, Concord, Brampton, and throughout the GTA. If you have any questions about our signs or our company, please feel free to contact us today. We would be more than happy to answer any questions that you may have.