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The Beginners Guide to Brainstorming a Store Sign

Modern advertising continues to evolve, but certain methods of attracting customers are timeless. Your brand is the identity of your business and it is important that you tap into your brand when searching for ways to draw in new customers. An effective store sign is one of the easiest ways to generate business and it isn’t as expensive as traditional methods of advertising. Vital Signs will help you design the perfect store sign for your business.

The Steps

The time has come to design a store sign, but you are struggling to get the creative process going. This is normal. After all, you want your store sign to properly reflect your business and to tell customers a little bit about what your company stands for. Regardless, the first step to consider is the size of the sign, where it will be placed, and the level of detail you need to establish your brand.

The very early steps of designing a store sign should be accomplished on paper. Draw sketches out, brainstorm ideas, and tie them all together. We will offer you feedback and help you create a design that suits the needs of your business. Don’t be afraid to scrap designs and try new ideas out. The planning stage is the right time to get messy and find the right design for you. A great way to learn is to study the big brands and see what makes their signage successful. Why are Starbucks and McDonald’s store signs so memorable? The answer is simple, they have established brands and color schemes that customers identify with.

Once you have a few designs prepared, pick one attribute from each that you like. Combine them into a master design and see how it fits. Once again, throw out ideas that don’t function, but stick to the ones that you really like. Change fonts, try rigid and round ones, experiment with colors, and don’t be afraid to start over.

Once you have a proper design in mind, you are approaching manufacturing. However, before committing to any specific store sign, ensure that you are entirely satisfied with your sketches. If you believe that you are, bring them to us and we will offer you additional feedback. Once we agree on a specific design for your store sign, we will begin to manufacture it.

Upon completion, it is time to install the sign. With your direction, we will help you install it wherever you need. Of course, the location of installation will depend on your intended purpose for the sign. Typically, a store sign will be placed above the entrance of your business, but in other circumstances, store signs can be placed at the road side, at the entrance to the parking lot for your business, in a company directory sign, and many other options.

The design process doesn’t have to be intimidating. No matter what you choose, always remember the core values of your business and the brand you are trying to build. The brand behind your business is the lifeblood of your company and it is something that you should maintain at all costs. If you follow these steps, the customers will come.

Vital Signs specializes in sign design and manufacturing various types of store signs. We have many decades of experience and we have been providing companies in Toronto, Thornhill, Richmond Hill, and the entire GTA with high quality store signs for as long as we’ve been in business. If you have any questions about signs, the design process, or our company, please feel free to contact us today. We would be more than happy to answer any questions that you may have.