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Signage Sells in Toronto, Ontario and the GTA

Signage is any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of wayfinding information in places such as streets or inside/outside of buildings.

The main purpose of signage is communication, to convey information such that its receiver can make cognitive decisions based on the information provided. (Source:

Signage can make or break a business. A person’s first impression of a business is the signage and this many times determines whether a person will walk into a business or not. Signage is so crucial because it speaks volumes about the business. If for example a company sign is worn out or damaged due to weather conditions or wear and tear this automatically sends a negative message to onlookers. Someone who has never been in the store before might not even notice the business exists let alone walk in. On the other hand if the companysignage stands out or is modern and innovative this will be more enticing and allow the prospective client to have a sense that the proprietor cares about small details. The likelihood of someone walking in to a store is much greater.

Signage should be part of any business plan. Business owners take into consideration all aspects of a business and at times forget about allocating the cost of signage. This is a mistake. Signage is not an area where one should cut corners. This could be a potential business disaster.

At Vital Signs we work closely with our clients to ensure that they get what they require in their signage at an affordable price. Another option is for those who would prefer to avoid a large capital outlay for the purchase of a sign; Vital Signs offers the option to lease. The appeal of a leasing package is catching on. It allows the proprietor to purchase the signage that they need without skimping on quality but make payments over time.

Vital Signs has been servicing Toronto, the GTA and Southern Ontario for over 20 years.