Design, Manufacture, Installation & Service

LED Letters are Great for Enhancing Your Branding

The difference between a good business and a great business can be as simple as a form of signage. There are many companies that are great that do not attain the success of good companies, and others that do. It all depends on your customers and how appealing they find your business. The more appealing they find your business, the more business they will do with you.

You can make your business appealing via the usual methods, like a wider inventory, lower prices, and more. However, you can also take steps to make your storefront more appealing, specifically your signage. One of the best ways to soften your branding image and change up your signage is to add color and light to it. You can do so by installing channel letters, either lit or unlit, although lit letters will catch your customers’ attention from farther away, especially at night.

There are so many businesses out there, even in your district. If you have stiff competition, it can be tough to stand out. You need some way to do this though, and it has to be genuine. Customers can spot a gimmick a mile away. Luckily for you, there is a simple, affordable solution that you can apply today that will help enhance your branding to the general public: LED letters. Any sort of lit letters are great for any type of lit signage, especially channel letters.

Your branding is judged on many factors, even ones that are based in emotion rather than logic. A customer will decide between you and your competitors based on feelings rather than logic. Sure, you may have cheaper goods or better inventory, but your competitors may make potential customers feel better.

They may do this via frequent interior renovations, new signage, and more. While it is practically impossible to play “keeping up with the Joneses” when it comes to running a business and while focusing on making a profit, you can make your branding more friendly and more approachable by installing LED letters.

The Art of Marketing Your Signage

Signage is as much a science as it is an art. You need to have factual signage that appeals to your potential customers, as much as it makes them feel welcome. Take McDonald’s for example. McDonald’s uses golden arches in the shape of two bent french fries as its main signage. It does this because the shape is instantly recognizable and makes potential customers blocks away know that there is a familiar fast food restaurant in their area.

Although you do not need to install huge golden arches in front of your business, lit letters can have the same effect. By coloring your signage with letters, you are communicating to your local community your business’s location and purpose. By reading your sign, customers are instantly aware of what you do and where you are.

Sure, customers may not need to frequent your business today, but they will remember you when they do. By standing out with a brightly lit sign, you are increasing the potential conversion rate of store visitors and people walking by.

Now that you know what you need to do to increase the potential of your signage, the next step is to learn where to go for all your signage needs. For the best in channel letters, lit letters, and LED letters, there is no better place than Vital Signs, serving customers proudly in the Toronto, Markham, Richmond Hill, Concord, Newmarket, Thornhill, GTA, Brampton, and Mississauga areas. For more information, visit us in-store or online at our website.