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Four Ways to Improve Your Signage Today!

Signage is a very important renovation you can make to your small business. It is also one of the most affordable. Having a pristine and beautiful outdoor sign will do wonders for your advertising and sales potential. Whether you use them in all sorts of weather conditions, or only during the busiest sales seasons of the year, outdoor signs are very helpful when used efficiently.

There are several things you must do to use your signage effectively: you need to maintain its appearance, use traditionally acceptable fonts and formats, make it customer-friendly and accessible, and update it every few years. In greater detail, here are these four ways to improve your outdoor signage for your small business.

Maintain its Appearance

Simply ordering outdoor signage and installing it is not enough. You must maintain it as well, and replace it when needed. If paint is starting to peel, it needs a fresh coat. If your signage is out-dated, it needs to be updated. Maintaining your outdoor signage is vital to maximizing its effectiveness in improving the impression your business has in the community.

Think in the Long-Term

New trends may be the boon of the advertising industry but they do little to help established businesses that use traditional signage. To get the most value from your outdoor signage and not have to change them every time a fad does, think long-term. Use classic styles that will withstand change so you only need to replace your signage when you want to, instead of being forced to.

New trends are pervasive and may not be distinguishable yet from established ones. As such, it is better to keep your outdoor signage simple for maximum effectiveness. Use solid colors, simple fonts that are easy to read, and simple shapes like rectangles and circles. May your signage as appealing as possible to as many people as possible. Unless you can pinpoint a specific demographic as your customer base, you need to appeal to the masses.

Spend Money to Make Money

Depending on the location of your business, the weather may or may not adversely affect it. Harsh weather conditions like the rain can make latex paint bubble or and strong sunlight can bleach your signs. Sooner or later, you will need to replace your outdoor signage.

You should replace or upgrade deteriorating outdoor signage before your customers notice. Once they do and bring it to your attention, it is too late. Your customers may have already formed the impression you do not notice the little defects about your business that they do. This can lower your standing and it gives the impression you do not care enough about your business to fix it. Get a head start and fix issues like this before they occur.

Pictures Speak Louder than Words

A customer is a customer is a customer. You have probably heard this phrase before. With increasing immigration occurring every day and customers getting older, it is important to understand that your business is successful because it serves a local or national need. However, if potential customers cannot read your outdoor signage, you need to accommodate them if you want to make sales.

Inserting a picture or logo on your outdoor signs can be very helpful to in-store visitors and potential customers who, for whatever reason, cannot read. They may be illiterate, blind, or may not know the language. However, if they want what you are selling, this is a win-win situation for both of you.

At Vital Signs, we take great care and effort to meet our clients’ signage needs. As a small business owner, you know the power great signage can have on your local customer base. Contact us at our website today for more information. We serve clients in Toronto, Markham, Newmarket, Thornhill and Richmond Hill, Brampton and Mississauga.