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Five Ways to Increase the Effectiveness of Your Store Signs

The advertising industry is always changing, but signs will continue to remain an important part of it due to their versatility and overall functionality. Signs are used by every business, whether they are physical or digital versions. Vital Signs specializes in signs of all types and we are dedicated to helping our clients get their businesses the recognition they deserve.

When commissioning new signs for your business, there are several things to consider. Always look at the distance and angles that consumers will look at your signs from, employing proper lightning when required, mix appropriate colors, think about your target audience, and the type of store signs that you are using to advertise your business.

Distance and Angles

When placing signs, distance and angles play an important part in a consumer’s ability to read and recognize your business. Signs that are placed at a favorable distance and angle will help a customer recognize your business and alert them to your existence. This can lead to a direct increase in revenues as you generate new sales. Placing your signs in areas where they will have maximum effectiveness is an important business decision that can directly affect your sales.


This is a simple one. If you are placing your signs in a dark area, proper lighting will increase their visibility and ensure that consumers are able to read them. Customers are always looking for suggestions when it comes to shopping, but they cannot be receptive to suggestions that they cannot read due to improper lighting. Ensure that all of your outdoor signs are properly lit in order to increase their overall effectiveness.

Colors are King

Colors are an important part of every advertisement in the world. Still, it is easy to choose the wrong ones and damage the value of your signs. Improper use of colors makes your signs difficult to read and will dissuade customers from wanting to read them. Take the time to choose warm colors and complimentary colors. For example, grays and whites fit into almost every color combination, but even they can cause issues if used improperly. If you are struggling to choose a set of colors, consider using Adobe’s color wheel. It will help you choose a set of colors that function well together.

Understand Your Market

When commissioning new signs, make sure they appeal to your target audience. If your catering towards a teenage audience, you need to work hard to convince them that your products are cool and worth their time, whereas, if you are targeting mothers, you may need to convince them about the functionality and usefulness of your product or tap into the concept of family values. Every target audience has different needs and it is your job to make sure that your store signage appeals to them and convinces them to become a paying customer.

Use the Right Store Signs

There are many types of store signage that you can use to your advantage. Informational signage tends to be one of the most common forms that is used for restrooms, handicap spaces, and in business parks to tell consumers what stores are located inside. If your store is located on the side of a highway, it is important that you use a sign that is large enough to attract potential customers. Sometimes a sign can be the difference between landing a sale and losing one. Take the time and ensure that you are on the right side of that argument.

Vital Signs manufactures signs for businesses in Toronto, Markham, Newmarket, Thornhill, and the entire GTA. If you have any questions about our signs or company, please feel free to contact us today. We would be more than happy to answer any questions that you may have and to show you how a new set of signs will benefit your company.