4 Signage Elements to Consider When Building an Effective Pylon Sign for Your Business
If you’ve ever walked down a busy street, you’ve probably seen dozens upon dozens of signs advertising local restaurants, haircut parlors, and knickknack shops. Signage is one of the most efficient ways to extend a business’s reach beyond the storefront. In fact, FedEx’s 2012 Office Survey reports that 76% of American customers have entered a store they’ve never visited before purely because of the sign. Having a sign clearly should be a high priority for business owners. If you want to increase your business’s reach, here are some of the things you should consider when designing your own. 1. Choosing the Materials for Your Pylon Sign | Signage Toronto Whether you want a banner hanging off the side of a building or a pylon sign simply sitting near the road, you need to choose a sign material that matches...
Read MoreThe Most Common Mistakes to Avoid When Designing Your Business’s Sign Box
When it comes to business signage, you don’t want to cheap out. A sign is almost always the first impression potential customers get of your firm. According to consumer surveys, signs a responsible for half of a start-up’s consumer base, and signs, in general, have a greater impact than word of mouth, newspapers, radio, and television advertisements. Designing an effective sign box is no easy task. Sure, you may know the right things to consider, but what about the things not to do? Here are some of the most common mistakes in signage design for you to avoid. Making It Hard to Read | Sign Boxes Toronto Some of the most common mistakes small businesses make with their sign boxes are embarrassingly easy to spot. Their signs might be hard to read because of a lack of contrasting colors...
Read MoreWhat Benefits Do Channel Letters Offer to Your Business? | Business Signs Toronto
If you're new to the concept of channel letters, you may just have stumbled on an extremely impactful and cost-effective marketing weapon. In simple terms, channel letters are icons that are custom-made from a host of materials, including plastic and metal. Suitable for both simple and decidedly complex, LED-illuminated designs, these letters are typically used in exterior signage to display an associated brand name or visual identity. Make no mistake; signage remains particularly important if you own a piece of real-estate, as this can provide an incredibly simple but effective way of raising awareness among consumers. In this article, we'll explore channel letters in closer detail and consider the main benefits that they offer to brands. 1. Channel Letters Build Awareness Around Your Brand and its Location | Business Signs Toron-to Despite the apparent dominance of digital channels, we...
Read MoreExploring the Key Benefits of Awnings for Your Business | Signs Toronto
While we may be wrong, we're going to go out on a limb here and suggest that you've never heard of awnings. Just in case we're right, awnings are simply described as sheets of material that are stretched on a frame and primarily used to protect the doorways of commercial premises. However, this basic description does not do justice to awnings or the multiple benefits that they offer to entrepreneurs, nor does it really provide compelling evidence as to why you should introduce them into your business venture. In this article, we'll explore three of the key benefits associated with awnings, and ask why modern business-owners should care. 1. Awnings Can Reduce Your Energy Costs |Business Signs Toronto While an awning may also be described as a canopy by some, this is another over-simplistic categorization of a truly revolutionary...
Read MoreChannel Letters Are Better than Flat Cut Letters
Many businesses consider adding letters to their storefront to better advertise their business. However, simply adding letters to your store is the first step. The second step is knowing whether you want flat cut letters or three-dimensional (channel) letters that can also be illuminated. There are obvious differences between the two, so you should know what these differences are and how they apply to your business. It is really important to know what signage you want, as your signage will be the first interaction many customers will have with your business. In general, both channel and flat cut letters serve the same purpose. Once installed on the storefront of your small business, they are utilized to advertise your business to people walking or driving by. Seeing the name of a business in large, stylized letters can make a huge...
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