The Evolution of the Signs

For as long as humans have needed to advertise products, signs have existed to aid them in their mission. Signs are an effective way to advertise an item to a potential market. However, like all forms of advertising, signs have evolved over time. Vital Signs is a full-stop sign company and we are ready to help you understand the ins and outs of the sign industry.

Originally, signs started off very basic. Their designs revolved around two wooden posts and a board. An individual’s message would be painted on the sign and there wasn’t much more to it than that. Over time, advertising became more complex and individuals wanted to compete amongst each other in an effort to secure the sale.

Impact of Competition on Signs

Like any industry, competition fuels innovation. This concept holds true even in the sign industry. As businesses began to compete for sales, signs became more intricate and interactive. The goal of a business was to compel a consumer. This resulted in signage that featured vivid imagery, conceptual design, themes, and an overall emphasis on design.

As we move into a more digital era, we have seen the rise of digital signs. The best way to imagine a digital sign is to think of Dundas Square or Times Square. What do you see? You see hundreds of LCD signs advertising various companies and their products and services. It is visual stimulation, but these types of signs are highly effective as they capture our attention and they can flash numerous messages at any given time.

Vital Signs has been a major player in the signage industry for many years. We offer our services to clients located throughout Toronto, Markham, Newmarket, and the GTA. If you have any questions about our services, please feel free to contact us today.